Posts Tagged ‘strategic internet marketing’

If Content is King, How Does the Business Owner Keep Up?

Sometimes the toughest part of marketing on the web for busy business owners is keeping up with creating new, relevant content to build a substantial presence in a niche market. It takes time to write, post and distribute  the articles necessary to become known as a market leader.

Unlike entrepreneurs focused on Internet marketing as their primary business, most traditional business owners don’t have time or the web marketing strategies in place to blog or publish on a regular basis. That’s why we offer the service of regular article creation for our business owner clients. We write the content with niche marketing keywords, post the items and distribute them through social media networks. This is a great time saver greatly appreciated by our clients.

While having an article or two written and posted for you each month, certainly helps your search engine rankings and visibility on the web, it doesn’t keep you in the ongoing dialog going on in your market. To become a market leader online, you need to be commenting and posting at least weekly, if not daily.

How does a business owner who is not in the thick of Internet marketing hope to do that? By setting up a system that can create content as easily as reading and responding to email.  We’ve created such a system and it’s working ! Look for more details in future posts.

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The Keywords You Use Make a Huge Difference

If you have someone creating a website for you, make sure that you provide them with the best keyword phrases for your niche. Unless, of course they will do the research for you, you will need to research those keywords yourself.

The copy or text on your site must contain the words your market uses in the search.

Why? The biggest reason is that the search engines use the words on your site to know if your site is a good match for what the searcher is looking for. The second reason is that your visitor will know that they have found the right place when they find the words they used to search.

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What Online Marketing Activity Brings You the Most New Business?

I lean towards the Permission-Based Marketing System (websites designed to attract, qualify and begin relationships with new customers on autopilot – ie with an autoresponder), but wanted to find out how most people are using the web to market their business these days. I created a poll on LinkedIn to survey business owners. http://polls.linkedin.com/p/68379/gfolt

What are you using and how is it working for you from the perspective of getting new business? Do you track the results of your online marketing efforts?

Here are the choices in the recent LinkedIn Poll:

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Want to Jump Start your Business?

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Before you can get the most out of a web presence you have to have a clear path set for your business. The Entrepreneurial Edge System by Lisa Mininni is a rare opportunity to get it right, right from the beginning.

I’ve been working with Lisa Mininni using the Entrepreneurial Edge system to fine tune my business. I’m getting some amazing results already and I’ve just barely started!

For more information and a valuable ebook on getting it right, go to www.FreeBusinessPlanFormat.com.

What’s the one thing you most want to know about getting more business, online or offline? Please use the comment form below!

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About Me
Jayne Burch is Founder of Web Enterprise Development, LLC and creator of the Marketing Monsoon System helping business owners unleash the power of the internet to build their businesses. Connect with Jayne on these sites:
Recent Comments
  • This is a nicely written piece.I agree--entirely--about good quality blogging establishing someone as the "expert." Even mediocre blogging ... »
  • Jo,That's exactly what I do! Take a look at the "Our Clients" page for more info, then let's talk about what you want your site to do.Jayne »
  • Hi Jayne,I just don't have time to do all this myself. I want to focus on my Real Estate business, not become a web expert. Do you do cons... »
  • Great idea, Wayne. There's something about the number 3 and writing everyday. Writing 3 pages about anything every day will also be an incre... »