Posts Tagged ‘Web marketing strategy’
If Content is King, How Does the Business Owner Keep Up?
Sometimes the toughest part of marketing on the web for busy business owners is keeping up with creating new, relevant content to build a substantial presence in a niche market. It takes time to write, post and distribute the articles necessary to become known as a market leader.
Unlike entrepreneurs focused on Internet marketing as their primary business, most traditional business owners don’t have time or the web marketing strategies in place to blog or publish on a regular basis. That’s why we offer the service of regular article creation for our business owner clients. We write the content with niche marketing keywords, post the items and distribute them through social media networks. This is a great time saver greatly appreciated by our clients.
While having an article or two written and posted for you each month, certainly helps your search engine rankings and visibility on the web, it doesn’t keep you in the ongoing dialog going on in your market. To become a market leader online, you need to be commenting and posting at least weekly, if not daily.
How does a business owner who is not in the thick of Internet marketing hope to do that? By setting up a system that can create content as easily as reading and responding to email. We’ve created such a system and it’s working ! Look for more details in future posts.
Does Your Web Marketing Strategy Include Multiple Web Sites?
Does your web marketing strategy include more than one website? There’s more than one type of website and each has it’s own purpose and function. Why would you have just one? The most important purpose your web site can have is to attract, qualify and capture new leads.
In the past, a website was more like an online brochure or even a storefront. Today, the web can do so much more for a business than a passive brochure or sign out front. Today, a website can be an active participant in building your business.
There are are two types of web sites that can generate leads for you:
Three Strategies to Generate Leads and Build Customer Relationships Online
The great thing about building a web site with WordPress, as we suggest, is you have so many ways you can use it to start and build a relationship with your prospects.
You hope that once someone finds your site they will stay for awhile to get to know you. Many visitors will not buy something from you on the first visit. How will you begin a relationship with them? Once they click off, they’re gone… unless you have given them a way to stay in touch. Here are a few suggestions for building profitable relationships using your web site.
Read the rest of this entry »
Have You Found the Phrase the Pays?
Have you heard of the four secret strategies to getting more business from the web?
We’ve discovered Four Secret Strategies That Will Set You Apart from Your Competition and Rocket Your Business to a Whole New Level of Success:
1. Find and understand the market niche that’s searching for you online: find the phrase that pays
2. Get in the way: Get a web site that will attract your market
3. Ask them what they want: find out what’s important to them
Test, Test, Test!
4. Give it to them: Reposition your products and services to respond the needs of your market
WARNING! If you take these steps out of order you will fail!
Is web site marketing one of your strategies this year?
Is web site marketing one of your strategies this year?
We are all about creating the most strategically positioned web site possible for you.
Find out more about the Marketing Monsoon system and how we work with clients…
Be Strategic, not Foolish with your web site.
Most people think the first step to getting their business online is to get a web site. If you don’t start with the right mind site, you won’t get the results you seek, more business, more sales, and more money.
Jayne Burch is Founder of Web Enterprise Development, LLC and creator of the Marketing Monsoon System helping business owners unleash the power of the internet to build their businesses.
Connect with Jayne on these sites:
Chris WechnerThis is a nicely written piece.I agree--entirely--about good quality blogging establishing someone as the "expert." Even mediocre blogging ... »
JayneJo,That's exactly what I do! Take a look at the "Our Clients" page for more info, then let's talk about what you want your site to do.Jayne »
Jo LymanHi Jayne,I just don't have time to do all this myself. I want to focus on my Real Estate business, not become a web expert. Do you do cons... »- adminGreat idea, Wayne. There's something about the number 3 and writing everyday. Writing 3 pages about anything every day will also be an incre... »