Posts Tagged ‘email marketing’
Does Your Web Marketing Strategy Include Multiple Web Sites?
Does your web marketing strategy include more than one website? There’s more than one type of website and each has it’s own purpose and function. Why would you have just one? The most important purpose your web site can have is to attract, qualify and capture new leads.
In the past, a website was more like an online brochure or even a storefront. Today, the web can do so much more for a business than a passive brochure or sign out front. Today, a website can be an active participant in building your business.
There are are two types of web sites that can generate leads for you:
An Autoresponder Email System is Ideal for Customer Relationship Building
How much more could you get done and how much more money could you make if you could automate a large part of your sales and marketing?
The web gives you that option – if you set up your website correctly.
Ideally, you don’t want any visitor to leave your website without leaving at least their email so you can contact them again. What’s even better is having the follow up done automatically.
The best way we know of to do this is to put an opt-in form on your site where visitors can elect to receive mailings from you. An autoresponder, as it’s called, is a simple program that collects Email addresses from your webpage and compiles them into a database. That same program sends personalized email messages in the sequence you set up.
Jayne Burch is Founder of Web Enterprise Development, LLC and creator of the Marketing Monsoon System helping business owners unleash the power of the internet to build their businesses.
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