Posts Tagged ‘Michigan web site development’
Does Your Web Marketing Strategy Include Multiple Web Sites?
Does your web marketing strategy include more than one website? There’s more than one type of website and each has it’s own purpose and function. Why would you have just one? The most important purpose your web site can have is to attract, qualify and capture new leads.
In the past, a website was more like an online brochure or even a storefront. Today, the web can do so much more for a business than a passive brochure or sign out front. Today, a website can be an active participant in building your business.
There are are two types of web sites that can generate leads for you:
Are your Customers Searching for You?
There is a lot of searching going on right now for just what you are offering in your business. Your next step (after you have found the right keyword phrases) is to get a web site online that will attract those searches and convert those visits into sales. Some web sites are better at it than others.
Here’s why just putting up a web site with out a web site marketing strategy and plan doesn’t work…
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Why the Words You Use on Your Web Site Matter
If you have someone creating a web site for you, make sure that you provide them with the best keyword phrases for your niche. Unless, of course they will do the research for you, you will need to research those keywords yourself. The copy or text on your site must contain the words your market uses in the search.
Why? The biggest reason is that the search engines use the words on your site to know if your site is a good match for what the searcher is looking for, and the second reason is the your visitor will know that they have found the right place. If you don’t use the same language as your potential customers they will go away. They may click on your link and if they don’t see what they are looking for, they will hit the back button with lightening speed. You have about 5 seconds to grab a visitor’s attention!
Examples of Our Work
Check out our recent work!
We’re creating web sites for all types of small businesses, self-employed professionals and entrepreneurs. Just tell us what you want and we’ll get it done. We work together with you to create a site that meets your needs.
We use WordPress to create search engine friendly web sites, but we don’t stop there. Our goal is that you have a web business marketing plan and a web site marketing strategy, not just a web site. Whatever your goals are, we collaborate with you to provide a web presence that will help build your business, not just consume your marketing budget.
To see our most recent work, go here …
Jayne Burch is Founder of Web Enterprise Development, LLC and creator of the Marketing Monsoon System helping business owners unleash the power of the internet to build their businesses.
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