Updating Your Blog is as Simple as Email
If Content is King, How Does the Business Owner Keep Up?
Sometimes the toughest part of marketing on the web for busy business owners is keeping up with creating new, relevant content to build a substantial presence in a niche market. It takes time to write, post and distribute the articles necessary to become known as a market leader.
Unlike entrepreneurs focused on Internet marketing as their primary business, most traditional business owners don’t have time or the web marketing strategies in place to blog or publish on a regular basis. That’s why we offer the service of regular article creation for our business owner clients. We write the content with niche marketing keywords, post the items and distribute them through social media networks. This is a great time saver greatly appreciated by our clients.
While having an article or two written and posted for you each month, certainly helps your search engine rankings and visibility on the web, it doesn’t keep you in the ongoing dialog going on in your market. To become a market leader online, you need to be commenting and posting at least weekly, if not daily.
How does a business owner who is not in the thick of Internet marketing hope to do that? By setting up a system that can create content as easily as reading and responding to email. We’ve created such a system and it’s working ! Look for more details in future posts.
One More Post to Test the System
By the way, I’m using aWeber. Check out the Web Marketing Tools page for more information on how to use aWeber to put your email marketing on steroids. Be back soon.
Creating a System Saves Time and Money
As I write this I am creating a system for communicating with you and updating my blog at the same time. Many business owners put off starting a blog for a couple of big reasons. One, they don’t know where to start, and two, it can be very time consuming to write, post and then let everyone know you’ve published. I am creating a system that can make keeping up with your social media marketing, blogging and newsletter as easy as writing an email to a friend.
Right now I’m testing the system by publishing this blog article that will automatically be sent to all my newsletter subscribers. Is that cool or what! I’ll put my system together in one package that you will be able to use in a step-by-step format. Stay tuned for more!
The Keywords You Use Make a Huge Difference
If you have someone creating a website for you, make sure that you provide them with the best keyword phrases for your niche. Unless, of course they will do the research for you, you will need to research those keywords yourself.
The copy or text on your site must contain the words your market uses in the search.
Why? The biggest reason is that the search engines use the words on your site to know if your site is a good match for what the searcher is looking for. The second reason is that your visitor will know that they have found the right place when they find the words they used to search.
What Online Marketing Activity Brings You the Most New Business?
I lean towards the Permission-Based Marketing System (websites designed to attract, qualify and begin relationships with new customers on autopilot – ie with an autoresponder), but wanted to find out how most people are using the web to market their business these days. I created a poll on LinkedIn to survey business owners. http://polls.linkedin.com/p/68379/gfolt
What are you using and how is it working for you from the perspective of getting new business? Do you track the results of your online marketing efforts?
Here are the choices in the recent LinkedIn Poll:
New Product Makes Email Capture Easy
If you’ve be following Marketing Monsoon you know that WordPress is the heart of the Marketing Monsoon System. We’ve been developing a product called the Permission-Based Marketing System that includes an email capture page using WordPress. WordPress was originally created for blogging so getting the one-column design that works best with an optin page has been a challenge
Well, halleluia! Unique Blog Designs has just released a product that is going to make your Permission-Based Marketing System(TM) even better!
Does Your Web Marketing Strategy Include Multiple Web Sites?
Does your web marketing strategy include more than one website? There’s more than one type of website and each has it’s own purpose and function. Why would you have just one? The most important purpose your web site can have is to attract, qualify and capture new leads.
In the past, a website was more like an online brochure or even a storefront. Today, the web can do so much more for a business than a passive brochure or sign out front. Today, a website can be an active participant in building your business.
There are are two types of web sites that can generate leads for you:
Jayne Burch is Founder of Web Enterprise Development, LLC and creator of the Marketing Monsoon System helping business owners unleash the power of the internet to build their businesses.
Connect with Jayne on these sites:
- JayneJo,That's exactly what I do! Take a look at the "Our Clients" page for more info, then let's talk about what you want your site to do.Jayne »
- Jo LymanHi Jayne,I just don't have time to do all this myself. I want to focus on my Real Estate business, not become a web expert. Do you do cons... »
- adminGreat idea, Wayne. There's something about the number 3 and writing everyday. Writing 3 pages about anything every day will also be an incre... »
- WayneWhat has helped me with unemployment was doing a (wax on, wax off) exercise of writing down three ideas a day for thirty days straight for c... »
