Posts Tagged ‘autoresponder’
What Online Marketing Activity Brings You the Most New Business?
I lean towards the Permission-Based Marketing System (websites designed to attract, qualify and begin relationships with new customers on autopilot – ie with an autoresponder), but wanted to find out how most people are using the web to market their business these days. I created a poll on LinkedIn to survey business owners. http://polls.linkedin.com/p/68379/gfolt
What are you using and how is it working for you from the perspective of getting new business? Do you track the results of your online marketing efforts?
Here are the choices in the recent LinkedIn Poll:
An Autoresponder Email System is Ideal for Customer Relationship Building
How much more could you get done and how much more money could you make if you could automate a large part of your sales and marketing?
The web gives you that option – if you set up your website correctly.
Ideally, you don’t want any visitor to leave your website without leaving at least their email so you can contact them again. What’s even better is having the follow up done automatically.
The best way we know of to do this is to put an opt-in form on your site where visitors can elect to receive mailings from you. An autoresponder, as it’s called, is a simple program that collects Email addresses from your webpage and compiles them into a database. That same program sends personalized email messages in the sequence you set up.
Jayne Burch is Founder of Web Enterprise Development, LLC and creator of the Marketing Monsoon System helping business owners unleash the power of the internet to build their businesses.
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