Posts Tagged ‘small business web sites’
Does Your Web Marketing Strategy Include Multiple Web Sites?
Does your web marketing strategy include more than one website? There’s more than one type of website and each has it’s own purpose and function. Why would you have just one? The most important purpose your web site can have is to attract, qualify and capture new leads.
In the past, a website was more like an online brochure or even a storefront. Today, the web can do so much more for a business than a passive brochure or sign out front. Today, a website can be an active participant in building your business.
There are are two types of web sites that can generate leads for you:
What’s the Secret to Every Successful Small Business Web Site?
What’s the secret to a very successful small business web site? Have you heard, “Content is King?” What the saying implies is, the web site with the most quality information is more likely to be favored by Google. However, content alone is not the key. Dynamic and targeted content is the secret. Your static, brochure web site will not do what needs to be done. (static web sites are created with HTML code that just sits there on your web site.)
A brochure type web site isn’t bad as it goes. It does establish your brand and some credibility as a business. As a web business marketing strategy it doesn’t work so well. It’s just that it is unlikely to bring you new business or make sales for you because, without substantial time, money and effort your site will not appear in search results any time soon. The problem with a static, brochure style web site is that it is, well – static, (i.e. the content doesn’t change, just like a printed brochure.)
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Hear What Our Clients are Saying About Us!
“A Huge Increase in Traffic”
Jayne Burch is an expert internet consultant specializing in web-design and search engine optimization. We have received numerous compliments on our business web-site because Jayne took the time to learn our business model to distinguish our site from others. She has brought our web presence to a higher level by creating our site to optimize search results on the web which resulted in a huge increase in traffic.
Bonnie Steele
President, Acquisition Affiliates, LLC
Web Business Marketing is the Hottest New Strategy for Small Business in the Bad Economy
Web business marketing is what small businesses are turning to in droves according to the Wall Street Journal, blogger, Kelly Spors.
“Here’s something for the silver-lining department: Hard economic times will force more small businesses to become smarter marketers. They may even get Web sites.”
The Wall Street Journal sources estimate that the percentage of small and midsize home- and trade-services businesses with Web sites will increase to 60% by 2010, up from just 33% today.
Jayne Burch is Founder of Web Enterprise Development, LLC and creator of the Marketing Monsoon System helping business owners unleash the power of the internet to build their businesses.
Connect with Jayne on these sites:
Chris WechnerThis is a nicely written piece.I agree--entirely--about good quality blogging establishing someone as the "expert." Even mediocre blogging ... »
JayneJo,That's exactly what I do! Take a look at the "Our Clients" page for more info, then let's talk about what you want your site to do.Jayne »
Jo LymanHi Jayne,I just don't have time to do all this myself. I want to focus on my Real Estate business, not become a web expert. Do you do cons... »- adminGreat idea, Wayne. There's something about the number 3 and writing everyday. Writing 3 pages about anything every day will also be an incre... »