The Keywords You Use Make a Huge Difference
If you have someone creating a website for you, make sure that you provide them with the best keyword phrases for your niche. Unless, of course they will do the research for you, you will need to research those keywords yourself.
The copy or text on your site must contain the words your market uses in the search.
Why? The biggest reason is that the search engines use the words on your site to know if your site is a good match for what the searcher is looking for. The second reason is that your visitor will know that they have found the right place when they find the words they used to search.
If you don’t use the same language as your potential customers, they will go away. They may click on your link and if they don’t see what they are looking for, they will hit the back button with lightening speed. You have about 5 seconds to grab a visitor’s attention!
If you don’t know what the best keyword phrases to use for your niche are right now, it’s time to do your research!
A Few Keyword Research Tips
Start by doing a quick and dirty survey of your current customers. Ask them if they were going to look for your type of business online, what they would type into Google. Then take those words and use one of the many keyword suggestion tools available (we’ll tell you more about keyword identification a little later on.)
Find the “right” keyword phrases is just the beginning to finding your market. “So, how do I find the right keyword phrases?” you might be asking.
There are many excellent tools to help you find the best keyword phrases in your niche. Google’s Keyword Suggestion Tool is free to use and can be found at http://google.com/sktool site.
Type one or two words that describe your niche, like “real estate,” or “life insurance” or “plumbing” into the Keyword Suggestion Tool.
You will get back about 100 or more related phrases commonly used in its search engine. The results will tell you how many searches a month and what your competition is for those searches.
There’s a lot more information available there, but number of searches and the number of competing sites is all you need to get started to narrow down a great niche phrase.
With the Marketing Monsoon System™, we thoroughly research our client’s niche for just the right keyword phrases. The best keyword phrases are identified before we begin to build a website, and even before the domain name is purchased.
Part of what makes the sites we build for our clients so effective is that we work the best niche phrases into every aspect of the site. This is called Search Engine Optimization or SEO.
The best keyword phrase (best means high searches and low competition) is then included in the domain name, the title of the site and many other aspects of the site. This strategy makes sure that Google and your customers know exactly what the site is about. This is what is known as “optimizing” a website.
You might also be asking, “What makes the keyword phrase right for my niche?” You will have many keyword phrases that apply to your business and your niche. We look for the top 3-4 keyword phrases to build into your website in the beginning. As you continue to build your site you will include dozens more over time.
How Do You Find the Right Keyword Phrases for Your Business Online?
Your keyword research can be done using Google and other free tools. However, this process, done thoroughly, can be long and tedious, which is why many business owners short cut their research, to the detriment of their profits.
We use special tools that cut to the heart of the niche search. Use the right market research tool and you can spy on your competitors to know just what you need to do to get traffic.
Would you like to know our secret weapon in the online traffic wars?
I thought so. Here it is!
Market Samurai is a software program available for purchase. We use Market Samurai for Keyword Research, Competitive Analysis, Content Creation, and Tracking the search engine ranking of the our websites all with a few clicks. It’s like the Swiss Army Knife of Internet marketing.
If you have someone creating a website for you, make sure that you provide them with the best keyword phrases for your niche. Unless, of course they will do the research for you, you will need to research those keywords yourself.
The copy or text on your site must contain the words your market uses in the search.
Why? The biggest reason is that the search engines use the words on your site to know if your site is a good match for what the searcher is looking for. The second reason is that your visitor will know that they have found the right place when they find the words they used to search.
If you don’t use the same language as your potential customers, they will go away. They may click on your link and if they don’t see what they are looking for, they will hit the back button with lightening speed. You have about 5 seconds to grab a visitor’s attention!
If you don’t know what the best keyword phrases to use for your niche are right now, it’s time to do your research!
A Few Keyword Research Tips
Start by doing a quick and dirty survey of your current customers. Ask them if they were going to look for your type of business online, what they would type into Google. Then take those words and use one of the many keyword suggestion tools available (we’ll tell you more about keyword identification a little later on.)
Find the “right” keyword phrases is just the beginning to finding your market. “So, how do I find the right keyword phrases?” you might be asking.
There are many excellent tools to help you find the best keyword phrases in your niche. Google’s Keyword Suggestion Tool is free to use and can be found at http://google.com/sktool site.
Type one or two words that describe your niche, like “real estate,” or “life insurance” or “plumbing” into the Keyword Suggestion Tool.
You will get back about 100 or more related phrases commonly used in its search engine. The results will tell you how many searches a month and what your competition is for those searches.
There’s a lot more information available there, but number of searches and the number of competing sites is all you need to get started to narrow down a great niche phrase.
With the Marketing Monsoon System™, we thoroughly research our client’s niche for just the right keyword phrases. The best keyword phrases are identified before we begin to build a website, and even before the domain name is purchased.
Part of what makes the sites we build for our clients so effective is that we work the best niche phrases into every aspect of the site. This is called Search Engine Optimization or SEO.
The best keyword phrase (best means high searches and low competition) is then included in the domain name, the title of the site and many other aspects of the site. This strategy makes sure that Google and your customers know exactly what the site is about. This is what is known as “optimizing” a website.
You might also be asking, “What makes the keyword phrase right for my niche?” You will have many keyword phrases that apply to your business and your niche. We look for the top 3-4 keyword phrases to build into your website in the beginning. As you continue to build your site you will include dozens more over time.
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Jayne Burch is Founder of Web Enterprise Development, LLC and creator of the Marketing Monsoon System helping business owners unleash the power of the internet to build their businesses.
Connect with Jayne on these sites:
- Jo,That's exactly what I do! Take a look at the "Our Clients" page for more info, then let's talk about what you want your site to do.Jayne
- Hi Jayne,I just don't have time to do all this myself. I want to focus on my Real Estate business, not become a web expert. Do you do cons...
- Great idea, Wayne. There's something about the number 3 and writing everyday. Writing 3 pages about anything every day will also be an incre...
- What has helped me with unemployment was doing a (wax on, wax off) exercise of writing down three ideas a day for thirty days straight for c...
