Posts Tagged ‘Web business marketing’
What Online Marketing Activity Brings You the Most New Business?
I lean towards the Permission-Based Marketing System (websites designed to attract, qualify and begin relationships with new customers on autopilot – ie with an autoresponder), but wanted to find out how most people are using the web to market their business these days. I created a poll on LinkedIn to survey business owners. http://polls.linkedin.com/p/68379/gfolt
What are you using and how is it working for you from the perspective of getting new business? Do you track the results of your online marketing efforts?
Here are the choices in the recent LinkedIn Poll:
An Autoresponder Email System is Ideal for Customer Relationship Building
How much more could you get done and how much more money could you make if you could automate a large part of your sales and marketing?
The web gives you that option – if you set up your website correctly.
Ideally, you don’t want any visitor to leave your website without leaving at least their email so you can contact them again. What’s even better is having the follow up done automatically.
The best way we know of to do this is to put an opt-in form on your site where visitors can elect to receive mailings from you. An autoresponder, as it’s called, is a simple program that collects Email addresses from your webpage and compiles them into a database. That same program sends personalized email messages in the sequence you set up.
What Will Make the Difference in Your Business in the Coming Year?
With recent events in the economy, worldwide, perhaps your thoughts are turning to how the difficult times will affect you, your local area and your business. We’ve all seen reports of how, as consumers have lost confidence in the economy, many people have slowed or even stopped buying anything but necessities.
For many companies this has spelled disaster. We are now seeing whole industries faltering and folding. What does this mean for you and your business? Are you seeing fewer customers coming through your door? Are your customers buying less?
In spite of the fear, many businesses and individuals are actually doing better as of late, not worse. Many will come out of this recession with great wealth (yes, it became official as we are writing, we are in a recession). Why is that? What do the wealthy know that the others who are going down the tubes and giving up, don’t know?
How a Web Site Marketing Strategy Can Generate a Flood of New Business
If you’ve been in business for more than a few days, you’ve had this experience. You introduce yourself to a new contact, exchange information and one of the first questions is, “Where can I find you online?” Having a web site and web address is as ubiquitous as having a business card these days.
For many, having a web page with at least a little information about what you do, your products and services, your location and so on is pretty easy to come by and essential to the image of most any business. There are many programs or web sites that offer site builders and templates so you can get a basic site on line in minutes. What you get is basically a brochure online. A place where you can send your offline contacts. Those are about the only visitors you will get on a static web page.
Web Business Marketing is the Hottest New Strategy for Small Business in the Bad Economy
Web business marketing is what small businesses are turning to in droves according to the Wall Street Journal, blogger, Kelly Spors.
“Here’s something for the silver-lining department: Hard economic times will force more small businesses to become smarter marketers. They may even get Web sites.”
The Wall Street Journal sources estimate that the percentage of small and midsize home- and trade-services businesses with Web sites will increase to 60% by 2010, up from just 33% today.
Jayne Burch is Founder of Web Enterprise Development, LLC and creator of the Marketing Monsoon System helping business owners unleash the power of the internet to build their businesses.
Connect with Jayne on these sites:
Chris WechnerThis is a nicely written piece.I agree--entirely--about good quality blogging establishing someone as the "expert." Even mediocre blogging ... »
JayneJo,That's exactly what I do! Take a look at the "Our Clients" page for more info, then let's talk about what you want your site to do.Jayne »
Jo LymanHi Jayne,I just don't have time to do all this myself. I want to focus on my Real Estate business, not become a web expert. Do you do cons... »- adminGreat idea, Wayne. There's something about the number 3 and writing everyday. Writing 3 pages about anything every day will also be an incre... »