Posts Tagged ‘small business web site’
Why the Words You Use on Your Web Site Matter
If you have someone creating a web site for you, make sure that you provide them with the best keyword phrases for your niche. Unless, of course they will do the research for you, you will need to research those keywords yourself. The copy or text on your site must contain the words your market uses in the search.
Why? The biggest reason is that the search engines use the words on your site to know if your site is a good match for what the searcher is looking for, and the second reason is the your visitor will know that they have found the right place. If you don’t use the same language as your potential customers they will go away. They may click on your link and if they don’t see what they are looking for, they will hit the back button with lightening speed. You have about 5 seconds to grab a visitor’s attention!
Jayne Burch is Founder of Web Enterprise Development, LLC and creator of the Marketing Monsoon System helping business owners unleash the power of the internet to build their businesses.
Connect with Jayne on these sites:
