Posts Tagged ‘Web site marketing strategy’
What Online Marketing Activity Brings You the Most New Business?
I lean towards the Permission-Based Marketing System (websites designed to attract, qualify and begin relationships with new customers on autopilot – ie with an autoresponder), but wanted to find out how most people are using the web to market their business these days. I created a poll on LinkedIn to survey business owners. http://polls.linkedin.com/p/68379/gfolt
What are you using and how is it working for you from the perspective of getting new business? Do you track the results of your online marketing efforts?
Here are the choices in the recent LinkedIn Poll:
Does Your Web Marketing Strategy Include Multiple Web Sites?
Does your web marketing strategy include more than one website? There’s more than one type of website and each has it’s own purpose and function. Why would you have just one? The most important purpose your web site can have is to attract, qualify and capture new leads.
In the past, a website was more like an online brochure or even a storefront. Today, the web can do so much more for a business than a passive brochure or sign out front. Today, a website can be an active participant in building your business.
There are are two types of web sites that can generate leads for you:
Three Strategies to Generate Leads and Build Customer Relationships Online
The great thing about building a web site with WordPress, as we suggest, is you have so many ways you can use it to start and build a relationship with your prospects.
You hope that once someone finds your site they will stay for awhile to get to know you. Many visitors will not buy something from you on the first visit. How will you begin a relationship with them? Once they click off, they’re gone… unless you have given them a way to stay in touch. Here are a few suggestions for building profitable relationships using your web site.
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Are your Customers Searching for You?
There is a lot of searching going on right now for just what you are offering in your business. Your next step (after you have found the right keyword phrases) is to get a web site online that will attract those searches and convert those visits into sales. Some web sites are better at it than others.
Here’s why just putting up a web site with out a web site marketing strategy and plan doesn’t work…
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Why the Words You Use on Your Web Site Matter
If you have someone creating a web site for you, make sure that you provide them with the best keyword phrases for your niche. Unless, of course they will do the research for you, you will need to research those keywords yourself. The copy or text on your site must contain the words your market uses in the search.
Why? The biggest reason is that the search engines use the words on your site to know if your site is a good match for what the searcher is looking for, and the second reason is the your visitor will know that they have found the right place. If you don’t use the same language as your potential customers they will go away. They may click on your link and if they don’t see what they are looking for, they will hit the back button with lightening speed. You have about 5 seconds to grab a visitor’s attention!
Have You Found the Phrase the Pays?
Have you heard of the four secret strategies to getting more business from the web?
We’ve discovered Four Secret Strategies That Will Set You Apart from Your Competition and Rocket Your Business to a Whole New Level of Success:
1. Find and understand the market niche that’s searching for you online: find the phrase that pays
2. Get in the way: Get a web site that will attract your market
3. Ask them what they want: find out what’s important to them
Test, Test, Test!
4. Give it to them: Reposition your products and services to respond the needs of your market
WARNING! If you take these steps out of order you will fail!
Is web site marketing one of your strategies this year?
Is web site marketing one of your strategies this year?
We are all about creating the most strategically positioned web site possible for you.
Find out more about the Marketing Monsoon system and how we work with clients…
Be Strategic, not Foolish with your web site.
Most people think the first step to getting their business online is to get a web site. If you don’t start with the right mind site, you won’t get the results you seek, more business, more sales, and more money.
How a Web Site Marketing Strategy Can Generate a Flood of New Business
If you’ve been in business for more than a few days, you’ve had this experience. You introduce yourself to a new contact, exchange information and one of the first questions is, “Where can I find you online?” Having a web site and web address is as ubiquitous as having a business card these days.
For many, having a web page with at least a little information about what you do, your products and services, your location and so on is pretty easy to come by and essential to the image of most any business. There are many programs or web sites that offer site builders and templates so you can get a basic site on line in minutes. What you get is basically a brochure online. A place where you can send your offline contacts. Those are about the only visitors you will get on a static web page.
Jayne Burch is Founder of Web Enterprise Development, LLC and creator of the Marketing Monsoon System helping business owners unleash the power of the internet to build their businesses.
Connect with Jayne on these sites:
Chris WechnerThis is a nicely written piece.I agree--entirely--about good quality blogging establishing someone as the "expert." Even mediocre blogging ... »
JayneJo,That's exactly what I do! Take a look at the "Our Clients" page for more info, then let's talk about what you want your site to do.Jayne »
Jo LymanHi Jayne,I just don't have time to do all this myself. I want to focus on my Real Estate business, not become a web expert. Do you do cons... »- adminGreat idea, Wayne. There's something about the number 3 and writing everyday. Writing 3 pages about anything every day will also be an incre... »