Posts Tagged ‘keyword research’

How to find a Niche to Market Your Biz Online

Just read a great article by Lynne Terry, one of my favorite Internet Marketing experts. Choosing a viable and lucrative niche for your online business is no easy task. Whether you have traditional business experience or not, getting online sales is in many ways a whole new game.
Finding a niche where there is money to be made is the key. What I love about Terry’s article is rather than going with the shop-worn advice of “do what you love” or “Choose a niche where you have professional expertise,” she suggests that you first do a little excise to dream and dream big. If your starting something new anyway (Internet Marketing), why not go big!
She recommends two very vital next steps once you’ve identified your dream… Keyword and market research. Then find out if it’s a buying market. Wise advice. So many have been discouraged by their Internet marketing results because they didn’t do this first!
If you are a business owner looking to expand your business online, do yourself a favor, find a related niche that has a buying online market before you do anything else.

Posted via email from marketingmonsoon’s posterous

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The Keywords You Use Make a Huge Difference

If you have someone creating a website for you, make sure that you provide them with the best keyword phrases for your niche. Unless, of course they will do the research for you, you will need to research those keywords yourself.

The copy or text on your site must contain the words your market uses in the search.

Why? The biggest reason is that the search engines use the words on your site to know if your site is a good match for what the searcher is looking for. The second reason is that your visitor will know that they have found the right place when they find the words they used to search.

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Why the Words You Use on Your Web Site Matter

If you have someone creating a web site for you, make sure that you provide them with the best keyword phrases for your niche. Unless, of course they will do the research for you, you will need to research those keywords yourself. The copy or text on your site must contain the words your market uses in the search.

Why? The biggest reason is that the search engines use the words on your site to know if your site is a good match for what the searcher is looking for, and the second reason is the your visitor will know that they have found the right place. If you don’t use the same language as your potential customers they will go away. They may click on your link and if they don’t see what they are looking for, they will hit the back button with lightening speed. You have about 5 seconds to grab a visitor’s attention!

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Jayne Burch is Founder of Web Enterprise Development, LLC and creator of the Marketing Monsoon System helping business owners unleash the power of the internet to build their businesses. Connect with Jayne on these sites:
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