The Marketing Monsoon System™

There is a lot of searching going on right now for just what you are offering in your business. Your next step (after you have found the right keyword phrases) is to get a web site online that will attract those searches and convert those visits into sales. Some web sites are better at it than others.

Here’s why just putting up a web site with out a web site marketing strategy and plan doesn’t work…

Will Your Site be Swimming in Visitors or Stuck in the Google Sandbox?

Having the right phrases is not a guarantee to getting traffic. You have to strategically place them on your site and position your site to be attractive to the search engines. Most people know of this as Search Engine Optimization (SEO.)

There are many programs or web sites that offer site builders and templates so you can get a basic site on line in minutes. What you get is basically a brochure online, a place where you can send your offline contacts. Those are about the only visitors you will get on a “static” web page without spending a lot of time and money promoting it.

Believe me, I’ve been there. I have web sites that weren’t visited by Google for months after being launched. I recently discovered the secrets to getting web sites catalogued and ranked very highly in the search engine pages for my niche within weeks if not days.

Here, let me explain…

Your web site is just one of hundreds of millions of web pages on the internet so it’s unlikely that anyone will just happen to find you unless your site is built to attract the attention of search engines like Google or Yahoo. Putting up a static web site is a little like printing a brochure and just putting a stack of them on your shelf. It’s there and anyone can read it, if they know where to look.

Google pretty much rules the universe when it comes to being found on the web. Where do most people look when they are looking for where to find products and services these days? They search on the Web and more than 70% are using Google to search.

Find Out if Your Website Exists on the Google Map

If Google doesn’t know you exist (i.e. they don’t have your site in their “index” or catalog of web sites), well, let’s face it, you won’t come up on any search, never mind on Page One. So forget the idea that your prospective customers will find you by searching online, if your site is not “indexed.” Here’s how to find out if your site is indexed:

Tip: See if Your Site is Indexed

In any Google search box: Type, “site:yourdomain.com” and see what results are returned. If Google knows your site exists, various pages of your web site will appear in the results. If you are not yet in Google’s index you will see:

“Your search – site:yourdomain.com – did not match any documents.”

Until Google checks out your site and has a pretty good idea what it’s about, you will stay buried in the Google Sandbox (A filter affect that Google places on new domains to stop the website from high rankings for the main keywords.) It doesn’t matter how pretty your web site is. What matters to Google is content. Information and lot’s of it, is what will get the attention of Google and your prospective customers.

Learn How to Help Your Customers Actually Find You Online

To find out exactly how to make it happen refer to the Marketing Monsoon System and check out “Four Secrets to Getting a Flood of New Business from the Web!” If you don’t have your copy already you can download it for free when you subscribe to our Newsletter, The Marketing Monsoon Torrent.

Technorati Tags: Michigan web site development, Web site marketing strategy

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