The Marketing Monsoon System™

Does your web marketing strategy include more than one website? There’s more than one type of website and each has it’s own purpose and function. Why would you have just one? The most important purpose your web site can have is to attract, qualify and capture new leads.

In the past, a website was more like an online brochure or even a storefront. Today, the web can do so much more for a business than a passive brochure or sign out front. Today, a website can be an active participant in building your business.

There are are two types of web sites that can generate leads for you:

• Business Blog
• Lead Capture system

The first, a business blog, is a way to communicate with your target market or audience to establish yourself as an expert in your field. Blogs are a great way to get found on the internet – if you know how to do it right.

The latter, a Lead Capture System,  is a well oiled machine that has nothing to do but build your business one visitor at a time.

A lead Capture system website is simple and presents the visitor with a decision – “Yes, I like what I see and I want more!” or “No, this isn’t for me”

The visitor raises their hand as a qualified prospect by opting to receive some free but valuable information from you -  or they go away (this is actually a good thing. You only want to hear from the visitors who are excited about what you offer.)

You then have their permission and blessing to communicate with them further. No door slamming on your foot! They’ve invited you in!

No matter what type of lead generating web site you are creating there are several critical steps to take before you do:

1. Start with a business plan. Your website should be designed to support your business. No website, no matter how beautiful, will make up for lack of clarity about your target market. Make sure you are targeting the right people for your message. Need help with a business plan? I recommend www.Freebusinessplanformat.com

2.  Do Keyword research. If you are going to invest time and money into a website don’t cut corners on this step. Finding the “phrase the pays” or in other words, the keyword phrases your target market uses when searching for your type of business is essential. An excellent tool for market research and managing keywords in your content is Market Samurai. Get it for free here. It’s the key to getting found by the right people on the web.

3. Build and Leverage your social media network. Build lots of connections in Twitter, LinkedIn and Facebook to get your message out. Your social media contacts can be a bigger source of traffic to your web site than search engines, and they are more likely to be open to your offer.

4. Develop an offering to give away. Giving away something of value to your web site visitors is a must. It gives your visitors a reason to leave you their email address. It gives them an opportunity to get to know you and start a relationship.

Once you’ve completed these steps you’re ready to put together a Lead capture web site or start building your blog.

What’s your website doing right now to build your business?

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