The Marketing Monsoon System™

If you have someone creating a web site for you, make sure that you provide them with the best keyword phrases for your niche. Unless, of course they will do the research for you, you will need to research those keywords yourself. The copy or text on your site must contain the words your market uses in the search.

Why? The biggest reason is that the search engines use the words on your site to know if your site is a good match for what the searcher is looking for, and the second reason is the your visitor will know that they have found the right place. If you don’t use the same language as your potential customers they will go away. They may click on your link and if they don’t see what they are looking for, they will hit the back button with lightening speed. You have about 5 seconds to grab a visitor’s attention!

If you don’t know what the best keyword phrases to use for your niche are right now, it’s time to do your research! Start by doing a quick and dirty survey of your current customers. Ask them if they were going to look for your type of business online, what they would type into Google. Then take those words and use one of the many keyword suggestion tools available (we’ll tell you more about keyword identification a little later on.)

Find the “right” keyword phrases is just the beginning to finding your market. “So, how do I find the right keyword phrases?” you might be asking.

There are many excellent tools to help you find the best keyword phrases in your niche. Google’s Keyword Suggestion Tool is free to use and can be found on the Google Adwords site. You will need to sign up for a free Google account to use it. Just go to Google.com/Adwords and look for it on the first page.

The Marketing Monsoon System shows you how to research your niche for just the right keyword phrases. The best keyword phrases are identified before we begin to build a web site, and even before the domain name is purchased.

Part of what makes the web business marketing systems we build for our clients so effective is that we work the best niche phrases into every aspect of the web site. The top keyword phrase is then included in the domain name, the title of the site and many other aspects of the site. This strategy makes sure that Google and the customers know exactly what the site is about. This is what is known as “optimizing” a web site.

Technorati Tags: keyword research, Michigan web site development, small business web site, Web site marketing strategy

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