The Marketing Monsoon System™

What’s the secret to a very successful small business web site? Have you heard, “Content is King?” What the saying implies is, the web site with the most quality information is more likely to be favored by Google. However, content alone is not the key. Dynamic and targeted content is the secret. Your static, brochure web site will not do what needs to be done. (static web sites are created with HTML code that just sits there on your web site.)

A brochure type web site isn’t bad as it goes. It does establish your brand and some credibility as a business. As a web business marketing strategy it doesn’t work so well. It’s just that it is unlikely to bring you new business or make sales for you because, without substantial time, money and effort your site will not appear in search results any time soon. The problem with a static, brochure style web site is that it is, well – static, (i.e. the content doesn’t change, just like a printed brochure.)

Here’s the secret: Google and all search engines are looking for content, fresh quality content. The more you change or add to your content, the more interested Google will be in your site. Your content needs to be dynamic and targeted with your niche keyword phrases.

Let me address the dynamic content first. By dynamic I mean that new content is being added on a regular basis. If your web site is being updated regularly with more information, Google will have a reason to visit your site. Unless you have a web developer on staff, the best way to have renewed content is to use blogging software to create you web site.

Before you let some hotshot web designer sell you a pretty web site that will stay buried in the millions of web sites that go online every day, consider a new web site creation approach.

Use a Blogging platform. Blogging platform? What’s that?

At Marketing Monsoon, we use WordPress blogging software to build web sites because we believe it is the best blogging platform for ease and accessibility. We use WordPress to create all our web sites now.

WordPress is free and available through any “CPanel” type hosting services for installation in an easy to use script called Fantastico if you want to try to install it yourself. However, we use a special WordPress Installation process with the Marketing Monsoon System™, that fully integrates your niche keyword phrases for a supercharged web site so you get even more bang for your buck with a WordPress site.

The great thing is, once you have your small business web site built with WordPress, you can easily add content yourself without having to know any HTML or programming. With content easy to add, you will be able to keep that information fresh to attract attention from the search engines and your customers.

You can read more about the Marketing Monsoon System™ in our book, “The Four Secrets to Getting a Flood of Business from the Web.” (If you haven’t downloaded your FREE copy just go to Subscribe and request your own copy.

If you are not sure where to begin request a Web Strategy Session and we will walk you through an Individualized web strategy tailored to your business.

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