The Marketing Monsoon System™

How much more could you get done and how much more money could you  make if you could automate a large part of your sales and marketing?

The web gives you that option – if you set up your website correctly.

Ideally, you don’t want any visitor to leave your website without leaving at least their email so you can contact them again.  What’s even better is having the follow up done automatically.

The best way we know of to do this is to put an opt-in form on your site where visitors can elect to receive mailings from you.  An autoresponder, as it’s called, is a simple program that collects Email addresses from your webpage and compiles them into a database. That same program sends personalized email messages in the sequence  you set up.

The best system we have found to create this automatic lead capture system is AWeber.com. AWeber has everything you need to set up an email database and the web form to capture visitor information. It’s a monthly service for a fee, but they have a 30-day free test drive. To take the test drive, go to:

http://marketingmonsoon.aweber.com

Aweber also has extensive tutorials on how to set up the database and the series of messages to your prospects that will be sent automatically at intervals you specify. It’s not difficult to set up an autoresponder system yourself, but it can be very time consuming.

We feel so strongly that an autoresponder should be part of every web marketing system, it’s a critical part of our Permission-Based Marketing System.

Relationship building on Autopilot

The wonderful thing about autoresponders is that you can follow up with your prospects and clients, build your relationship with them, on autopilot. Be sure the messages you send have your web site link in them and give them a reason to go back to your web site.

Having a list of people who have asked to receive your information is perfect for asking what is important. Aweber also will allow you to send out broadcast messages to your entire list. Perfect for announcements, offers and requests for feedback.

Remember, most people are reluctant to give up their email addresses because they are leery of being spammed or they’re getting too much email already. If you provide something of value, something that your market really wants and solves a problem, and you give it away to them, many visitors will opt-in to have your freebee. Be sure you provide something of value. It can be a report or access to a recording.

Note: you are required by law to make an unsubscribe link available on any of the email you send. That’s ok. You only want to have people on your list who want to be there. Using what’s called a “double opt-in” will mean that you have fewer sign ups but you will know they really mean to be on your list. In the long run you will have fewer “unsubscribes” as well. With a double opt-in your subscribers will receive an email asking them to confirm their request.

While you are getting their email information you might also ask them “What is your most pressing question about ______ (the topic at hand or your field in general.)” This will help you in the next step of your marketing strategy: “Give it to them!”

To explore AWeber go to: http://marketingmonsoon.aweber.com.

Then let us know if we can help you set up a robust automatic email system using your AWeber account.

Technorati Tags: autoresponder, aweber setup, email marketing, Web business marketing

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