The copy or text on your site must contain the words your market uses in the search.

Why? The biggest reason is that the search engines use the words on your site to know if your site is a good match for what the searcher is looking for. The second reason is that your visitor will know that they have found the right place when they find the words they used to search.

If you don’t use the same language as your potential customers, they will go away. They may click on your link and if they don’t see what they are looking for, they will hit the back button with lightening speed. You have about 5 seconds to grab a visitor’s attention!

If you don’t know what the best keyword phrases to use for your niche are right now, it’s time to do your research!

A Few Keyword Research Tips

Start by doing a quick and dirty survey of your current customers. Ask them if they were going to look for your type of business online, what they would type into Google. Then take those words and use one of the many keyword suggestion tools available (we’ll tell you more about keyword identification a little later on.)

Find the “right” keyword phrases is just the beginning to finding your market.  “So, how do I find the right keyword phrases?” you might be asking.

There are many excellent tools to help you find the best keyword phrases in your niche. Google’s Keyword Suggestion Tool is free to use and can be found at http://google.com/sktool site.

Type one or two words that describe your niche, like “real estate,” or “life insurance” or “plumbing” into the Keyword Suggestion Tool.

You will get back about 100 or more related phrases commonly used in its search engine. The results will tell you how many searches a month and what your competition is for those searches.

There’s a lot more information available there, but number of searches and the number of competing sites is all you need to get started to narrow down a great niche phrase.

With the Marketing Monsoon System™, we thoroughly research our client’s niche for just the right keyword phrases. The best keyword phrases are identified before we begin to build a website, and even before the domain name is purchased.

Part of what makes the sites we build for our clients so effective is that we work the best niche phrases into every aspect of the site. This is called Search Engine Optimization or SEO.

The best keyword phrase (best means high searches and low competition) is then included in the domain name, the title of the site and many other aspects of the site. This strategy makes sure that Google and your customers know exactly what the site is about. This is what is known as “optimizing” a website.

You might also be asking, “What makes the keyword phrase right for my niche?” You will have many keyword phrases that apply to your business and your niche. We look for the top 3-4 keyword phrases to build into your website in the beginning. As you continue to build your site you will include dozens more over time.

How Do You Find the Right Keyword Phrases for Your Business Online?

Your keyword research can be done using Google and other free tools. However, this process, done thoroughly, can be long and tedious, which is why many business owners short cut their research, to the detriment of their profits.

We use special tools that cut to the heart of the niche search. Use the right market research tool and you can spy on your competitors to know just what you need to do to get traffic.

Would you like to know our secret weapon in the online traffic wars?

I thought so. Here it is!

Market Samurai is a software program available for purchase. We use Market Samurai for Keyword Research, Competitive Analysis, Content Creation, and Tracking the search engine ranking of the our websites all with a few clicks. It’s like the Swiss Army Knife of Internet marketing.

Technorati Tags: keyword research, seo, strategic internet marketing

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3. Have You Found the Phrase the Pays?

What are you using and how is it working for you from the perspective of getting new business? Do you track the results of your online marketing efforts?

Here are the choices in the recent LinkedIn Poll:

Are you active on Social Media sites like LinkedIn, Facebook and Twitter?
Are you building an email list with an opt-in page?
Are you advertising online with Adwords?
or do you send an eZine or email newsletter to your offline contact list?

Are there other activities that you do that do not fall into these categories?

All of these strategies are important. Some may work better for you than others, or you may have more comfort with some than others.

Please comment below and share your experience with these strategies.

If you are on LinkedIn please participate in the Poll: “What online activity brings you the most new business?’ http://polls.linkedin.com/p/68379/gfolt

If you aren’t on LinkedIn (it’s a really good idea if you are in any type of business or sales) please join me and request a connection if you are not already in my network.

All the Best,

Jayne

P.S. Don’t forget to add your “2 cents” below in the comment section! Thanks!

Technorati Tags: autoresponder, small business, strategic internet marketing, Web business marketing, Web site marketing strategy

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The web gives you that option – if you set up your website correctly.

Ideally, you don’t want any visitor to leave your website without leaving at least their email so you can contact them again.  What’s even better is having the follow up done automatically.

The best way we know of to do this is to put an opt-in form on your site where visitors can elect to receive mailings from you.  An autoresponder, as it’s called, is a simple program that collects Email addresses from your webpage and compiles them into a database. That same program sends personalized email messages in the sequence  you set up.

The best system we have found to create this automatic lead capture system is AWeber.com. AWeber has everything you need to set up an email database and the web form to capture visitor information. It’s a monthly service for a fee, but they have a 30-day free test drive. To take the test drive, go to:

http://marketingmonsoon.aweber.com

Aweber also has extensive tutorials on how to set up the database and the series of messages to your prospects that will be sent automatically at intervals you specify. It’s not difficult to set up an autoresponder system yourself, but it can be very time consuming.

We feel so strongly that an autoresponder should be part of every web marketing system, it’s a critical part of our Permission-Based Marketing System.

Relationship building on Autopilot

The wonderful thing about autoresponders is that you can follow up with your prospects and clients, build your relationship with them, on autopilot. Be sure the messages you send have your web site link in them and give them a reason to go back to your web site.

Having a list of people who have asked to receive your information is perfect for asking what is important. Aweber also will allow you to send out broadcast messages to your entire list. Perfect for announcements, offers and requests for feedback.

Remember, most people are reluctant to give up their email addresses because they are leery of being spammed or they’re getting too much email already. If you provide something of value, something that your market really wants and solves a problem, and you give it away to them, many visitors will opt-in to have your freebee. Be sure you provide something of value. It can be a report or access to a recording.

Note: you are required by law to make an unsubscribe link available on any of the email you send. That’s ok. You only want to have people on your list who want to be there. Using what’s called a “double opt-in” will mean that you have fewer sign ups but you will know they really mean to be on your list. In the long run you will have fewer “unsubscribes” as well. With a double opt-in your subscribers will receive an email asking them to confirm their request.

While you are getting their email information you might also ask them “What is your most pressing question about ______ (the topic at hand or your field in general.)” This will help you in the next step of your marketing strategy: “Give it to them!”

To explore AWeber go to: http://marketingmonsoon.aweber.com.

Then let us know if we can help you set up a robust automatic email system using your AWeber account.

Technorati Tags: autoresponder, aweber setup, email marketing, Web business marketing

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Here’s why just putting up a web site with out a web site marketing strategy and plan doesn’t work…

Will Your Site be Swimming in Visitors or Stuck in the Google Sandbox?

Having the right phrases is not a guarantee to getting traffic. You have to strategically place them on your site and position your site to be attractive to the search engines. Most people know of this as Search Engine Optimization (SEO.)

There are many programs or web sites that offer site builders and templates so you can get a basic site on line in minutes. What you get is basically a brochure online, a place where you can send your offline contacts. Those are about the only visitors you will get on a “static” web page without spending a lot of time and money promoting it.

Believe me, I’ve been there. I have web sites that weren’t visited by Google for months after being launched. I recently discovered the secrets to getting web sites catalogued and ranked very highly in the search engine pages for my niche within weeks if not days.

Here, let me explain…

Your web site is just one of hundreds of millions of web pages on the internet so it’s unlikely that anyone will just happen to find you unless your site is built to attract the attention of search engines like Google or Yahoo. Putting up a static web site is a little like printing a brochure and just putting a stack of them on your shelf. It’s there and anyone can read it, if they know where to look.

Google pretty much rules the universe when it comes to being found on the web. Where do most people look when they are looking for where to find products and services these days? They search on the Web and more than 70% are using Google to search.

Find Out if Your Website Exists on the Google Map

If Google doesn’t know you exist (i.e. they don’t have your site in their “index” or catalog of web sites), well, let’s face it, you won’t come up on any search, never mind on Page One. So forget the idea that your prospective customers will find you by searching online, if your site is not “indexed.” Here’s how to find out if your site is indexed:

Tip: See if Your Site is Indexed

In any Google search box: Type, “site:yourdomain.com” and see what results are returned. If Google knows your site exists, various pages of your web site will appear in the results. If you are not yet in Google’s index you will see:

“Your search – site:yourdomain.com – did not match any documents.”

Until Google checks out your site and has a pretty good idea what it’s about, you will stay buried in the Google Sandbox (A filter affect that Google places on new domains to stop the website from high rankings for the main keywords.) It doesn’t matter how pretty your web site is. What matters to Google is content. Information and lot’s of it, is what will get the attention of Google and your prospective customers.

Learn How to Help Your Customers Actually Find You Online

To find out exactly how to make it happen refer to the Marketing Monsoon System and check out “Four Secrets to Getting a Flood of New Business from the Web!” If you don’t have your copy already you can download it for free when you subscribe to our Newsletter, The Marketing Monsoon Torrent.

Technorati Tags: Michigan web site development, Web site marketing strategy

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We’ve discovered Four Secret Strategies That Will Set You Apart from Your Competition and Rocket Your Business to a Whole New Level of Success:

1. Find and understand the market niche that’s searching for you online: find the phrase that pays

2. Get in the way: Get a web site that will attract your market
3. Ask them what they want: find out what’s important to them
Test, Test, Test!
4. Give it to them: Reposition your products and services to respond the needs of your market

WARNING! If you take these steps out of order you will fail!

Do What it Takes to Find the Phrase that Pays:

We’ve got just the right tools to drill deep into your market to discover the lucrative niche markets. If you don’t have the right tools yourself hire someone to do the research for you. We’d be happy to help.

Go to http://www.webbusinessmarketingmonsoon.com/?p=26

Many small business owners, reacting out of fear or ignorance rush to put up a web site thinking that, by doing so, their phone will be ringing off the hook or they will have a flood of new customers coming into their store.

They may pay a web designer a lot of money to design and put up a page on the web only to have it sit there and do nothing to improve their business. In frustration, they think, “This web stuff doesn’t work!” and go back to the old methods of promoting their business, newspaper and phone book ads or making phone calls.

We know it does work, if you work it. Let us show you how. We want to help you get the most out of your web marketing dollars.

http://www.webbusinessmarketingmonsoon.com/?p=26

Each step is tied to the one before it. Your web site will not work for you if you have not first researched and understood what keyword phrases your prospects use in the search engines to find your type of product of service.

The right keyword phrases will make it more likely that your customers will find you and find you faster. Save yourself some aggravation and money by doing your research first before you create your web site.

If you’ve already done your homework, let us put your research to work with a Quick Start Web Site.

Whether we do the research for you or not, your web business needs a strategic plan. Market research will save you a lot of web site headaches and disappointments, and might even save your business.

Technorati Tags: Web marketing strategy, Web site marketing strategy

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We are all about creating the most strategically positioned web site possible for you.

Find out more about the Marketing Monsoon system and how we work with clients…

Be Strategic, not Foolish with your web site.

Most people think the first step to getting their business online is to get a web site. If you don’t start with the right mind site, you won’t get the results you seek, more business, more sales, and more money.

Having a good looking web site will do you no good if no one sees your web site. Getting thousands of visitors a month will not help either if your visitors are not finding what they are looking for and buying from you. It no longer works to put out your shingle or open up a store based on what you want to offer your customers.

If you are looking for more business and more income you must adopt a Wealthy Marketing Mindset. The most successful businesses online understand this completely.

Do You Have a Wealthy Marketing Mindset?

A common thread with prosperity authors is that success and wealth is found by thoroughly understanding a market and by positioning yourself or your company to best serve that market.

In other words, you must find a market with a problem for which you have the best solution.

The critical shift in mind set for the successful business owner is from “selling” your widget or your services to “providing solutions” to the problems your market faces.

But how do you find the right market, or better yet how do you understand that market so you can give them the best possible solutions? You must do your homework. Research the phrases your market is using to search online for your products and services. Even more to the point, ask them!

What’s your most pressing question about using the web to find more business in the coming year?

Please share your biggest questions with us in the comment field below. Thanks!

Technorati Tags: Web marketing strategy, Web site marketing strategy

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