Archive for the ‘Web site marketing strategy’ Category
The Keywords You Use Make a Huge Difference
If you have someone creating a website for you, make sure that you provide them with the best keyword phrases for your niche. Unless, of course they will do the research for you, you will need to research those keywords yourself.
The copy or text on your site must contain the words your market uses in the search.
Why? The biggest reason is that the search engines use the words on your site to know if your site is a good match for what the searcher is looking for. The second reason is that your visitor will know that they have found the right place when they find the words they used to search.
What Online Marketing Activity Brings You the Most New Business?
I lean towards the Permission-Based Marketing System (websites designed to attract, qualify and begin relationships with new customers on autopilot – ie with an autoresponder), but wanted to find out how most people are using the web to market their business these days. I created a poll on LinkedIn to survey business owners. http://polls.linkedin.com/p/68379/gfolt
What are you using and how is it working for you from the perspective of getting new business? Do you track the results of your online marketing efforts?
Here are the choices in the recent LinkedIn Poll:
An Autoresponder Email System is Ideal for Customer Relationship Building
How much more could you get done and how much more money could you make if you could automate a large part of your sales and marketing?
The web gives you that option – if you set up your website correctly.
Ideally, you don’t want any visitor to leave your website without leaving at least their email so you can contact them again. What’s even better is having the follow up done automatically.
The best way we know of to do this is to put an opt-in form on your site where visitors can elect to receive mailings from you. An autoresponder, as it’s called, is a simple program that collects Email addresses from your webpage and compiles them into a database. That same program sends personalized email messages in the sequence you set up.
Are your Customers Searching for You?
There is a lot of searching going on right now for just what you are offering in your business. Your next step (after you have found the right keyword phrases) is to get a web site online that will attract those searches and convert those visits into sales. Some web sites are better at it than others.
Here’s why just putting up a web site with out a web site marketing strategy and plan doesn’t work…
Read the rest of this entry »
Have You Found the Phrase the Pays?
Have you heard of the four secret strategies to getting more business from the web?
We’ve discovered Four Secret Strategies That Will Set You Apart from Your Competition and Rocket Your Business to a Whole New Level of Success:
1. Find and understand the market niche that’s searching for you online: find the phrase that pays
2. Get in the way: Get a web site that will attract your market
3. Ask them what they want: find out what’s important to them
Test, Test, Test!
4. Give it to them: Reposition your products and services to respond the needs of your market
WARNING! If you take these steps out of order you will fail!
Is web site marketing one of your strategies this year?
Is web site marketing one of your strategies this year?
We are all about creating the most strategically positioned web site possible for you.
Find out more about the Marketing Monsoon system and how we work with clients…
Be Strategic, not Foolish with your web site.
Most people think the first step to getting their business online is to get a web site. If you don’t start with the right mind site, you won’t get the results you seek, more business, more sales, and more money.
Jayne Burch is Founder of Web Enterprise Development, LLC and creator of the Marketing Monsoon System helping business owners unleash the power of the internet to build their businesses.
Connect with Jayne on these sites:
- JayneJo,That's exactly what I do! Take a look at the "Our Clients" page for more info, then let's talk about what you want your site to do.Jayne »
- Jo LymanHi Jayne,I just don't have time to do all this myself. I want to focus on my Real Estate business, not become a web expert. Do you do cons... »
- adminGreat idea, Wayne. There's something about the number 3 and writing everyday. Writing 3 pages about anything every day will also be an incre... »
- WayneWhat has helped me with unemployment was doing a (wax on, wax off) exercise of writing down three ideas a day for thirty days straight for c... »
