The Marketing Monsoon System™ » Web marketing strategy

Curious about using video on your Website? 2 events this week to discover how video can generate leads, increase your sales and profit

admin — Tue, 24 Aug 2010 03:15:50 +0000

Busy week at Marketing Monsoon! I’ll be a guest on a teleseminar,
a webinar and a Blog Talk Radio program – all this week!

Here’s the schedule:

Wednesday, August 25 at 12 Noon

FREE WEBINAR “Seven Secrets to Increasing Sales and
Profits Leveraging the Power of Video” I’ll be the guest of
Kenneth Darryl Brown, of E3C. We’ll show you how using
web technology and especially video will ramp up your sales
and profits.

Registration is recommended:
http://www.monsterfollowup.com/go/11076 or call 404-566-5636
and leave your name and email address. Watch your email for
webinar details.

—————————-

Wednesday, August 25, 7 pm

FREE TELESEMINAR: “The Seven Amazingly Simple, Must
Have Strategies for Getting All the Clients You Need” Lisa Mininni,
Excellerate Associates hosts this program and I’ll be her guest expert!
Ever wonder how to put your prospecting on autopilot?
Are you still cold calling? Don’t miss this one. Register here:

http://webbusinessmarketingmonsoon.com./free-teleseminar-get-all-the-client-you-need

Friday, August 27, 9 am

BlogTalkRadio.com with Kenneth Darryl Brown, “e Web to Sales Show.”
“The Power of Video Marketing for increasing sales and profits”

To listen go here:

http://www.blogtalkradio.com/eweb2sales/2010/08/27/seven-secrets-to-increasing-sales-and-profits-by-leveraging-the-power-of-video

Lot’s of great content and some special gifts too!

Don’t miss out. Claim your seat now!

To Your Success!

Jayne Burch

See and download the full gallery on posterous

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You’re Invited: May 11, 6 pm Seminar “Building a Client Base on Auto-Pilot” Oakland-Wayne Internet Marketing Club – Details

admin — Thu, 29 Apr 2010 01:57:22 +0000

“Building a Client Base on Auto-Pilot”

Jayne Burch, Web Marketing Strategist and creator of the Marketing Monsoon System™, will show participants how to use the web to pull in business effortlessly and boost your business income with the Permission-Based Marketing System.

The all new Michigan Internet Marketing Club serves Oakland and Wayne County. Meetings take place in Livonia, at the Atrium Café, a great place to meet and eat! Attendance fee is $20.00 and it includes dinner! Join the club to learn the latest and greatest Internet Marketing Techniques.

‘Learn How to Generate a Continuous Stream of
Ideal Prospects who are Looking for You’

How to attract, qualify and build relationships with ideal prospects on auto-pilot
Why your web marketing efforts are not working and what to do about it
How to turn your current web marketing into an automated prospecting system that works hard so you don’t have to
How to give your leads more choices than “Buy Now or Go Away”

‘Leave the Event Knowing What the Internet
Marketing Guru’s Won’t Tell You!’

Call Karen at 248-939-6461 to reserve your seat. The fee to attend the meeting is $20.00 and dinner will be included! Register online: http://www.megaeveningevent.com/real-estate-event-details.php?id=286

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Technorati Tags: Atrium, Attendance Fee, Auto Pilot, Business Income, Choices, Club Details, Continuous Stream, County Meetings, Greatest Internet Marketing, Guru, Marketing Club, Marketing Efforts, Marketing Strategist, Marketing System, Marketing Techniques, Michigan Internet, Monsoon System, Permission Based Marketing, Prospects, Wayne County

Is Blogging Worth My Time as a Business Owner? How Can I Spend Less Time Get Better Results?

admin — Mon, 19 Apr 2010 19:45:33 +0000

What’s the Real Value of having blog or being sites like Twitter, Facebook? – Ben

Dear Ben,

That’s a great question! I’d like to answer the unspoken question as well, “Is blogging worth the time it takes to do it?” There are many reasons having a blog is a good idea for a business owner. It’s become common knowledge that a blog, Twitter account and Facebook page can help you increase business.

The fact is that less than 50% of businesses have even a simple website, never mind a blog. The real dilemma I see for business owners is that it takes a lot of time to write a blog, something most business owners aren’t prepared to do. Yet most will say they plan to market their business online in the coming year. The problem is they don’t know what to write and they don’t know how they’ll find the time.

What’s a Busy Business Owner to Do?

The real value of blogging and social media is marketing yourself and your business. Think about your current advertising and marketing budget. How’s it working for you? If you are paying big dollars for offline advertising, like print, radio or direct mail you’ll like the price tag of blogging and creating a web presence. You can do it pretty much for peanuts, often with much better results.

Think about when you last looked for a business in the Yellow Pages? Now, think about that last time you used Google or Yahoo to search online to find a business. For most of us the old Yellow Pages has been collecting dust on the shelf (or in the recycle bin.)

The real value of blogging and social media is getting your name out there online and have it connected with your niche topic and keywords. That way when your prospective customer is searching for information about your topic you have a chance of being found. The more content you have online in the form of a blog or in social media the more liking those searches will come to you.

Blogging is about establishing yourself as a market leader and a credible expert in your field – and, of course, attracting that target market to you. You have to use your blog strategically though or you’ll waste a lot of time, money and effort. By strategic, I mean that you must target and organize your blogging around your specific niche, target market and keyword phrases.

Most business owners will not take the time to blog because the results are less immediate than making a sales call. What they don’t know is taking time today to set up an online lead generating system that includes a blog and using social media will save huge amounts of time later on. That’s because their web system, once set up, will be attracting, engaging and following up with qualified prospects on autopilot (i.e. clients coming in with very little addition effort)

Ok, so there’s still the time issue. The answer? Create a system. Set up a system to blog so that it takes you less than an hour a week to keep your blog and online lead generation system updated with content that will attract your audience. You’ll increase your credibility, your authority and your close rate when you have a presence online. That system can include using available technology and/or outsourcing to minimize the amount of time you need to spend directly. (Hint: A new, yet to be released, Marketing Monsoon product will show you exactly how to set up that system)

Find more tips and ideas about blogging and setting up a lead generation system on my website. http://www.marketingmonsoon.com. Coming soon: ”Constant Content: A Guide to Blogging for Busy Business Owners” the newest Marketing Monsoon product.

Do you have a blog now? What is your biggest challenge with blogging as a business owner?

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Technorati Tags: Business Online, Business Owner, Business Owners, Collecting Dust, Common Knowledge, Current Advertising, Dilemma, Direct Mail, Facebook, Google, Last Time, Liking, Marketing Budget, Niche Topic, Peanuts, Price Tag, Prospective Customer, Unspoken Question, Web Presence, Yellow Pages

How to find a Niche to Market Your Biz Online

admin — Mon, 12 Apr 2010 16:06:06 +0000

Just read a great article by Lynne Terry, one of my favorite Internet Marketing experts. Choosing a viable and lucrative niche for your online business is no easy task. Whether you have traditional business experience or not, getting online sales is in many ways a whole new game.

Finding a niche where there is money to be made is the key. What I love about Terry’s article is rather than going with the shop-worn advice of “do what you love” or “Choose a niche where you have professional expertise,” she suggests that you first do a little excise to dream and dream big. If your starting something new anyway (Internet Marketing), why not go big!

She recommends two very vital next steps once you’ve identified your dream… Keyword and market research. Then find out if it’s a buying market. Wise advice. So many have been discouraged by their Internet marketing results because they didn’t do this first!

If you are a business owner looking to expand your business online, do yourself a favor, find a related niche that has a buying online market before you do anything else.

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Technorati Tags: Biz, Business Experience, Business Online, Business Owner, Buying Advice, Dream Research, Email, Excise, Internet Marketing, keyword research, Love, Lucrative Niche, Market Research, Money, New Game, Niche Market, Online Business, Professional Expertise, Traditional Business, Wise Advice

How can a service business thrive locally, have a global reach and create passive income? Read more…

admin — Mon, 12 Apr 2010 14:06:59 +0000

Dear Jayne,

I'm contemplating a service industry that is locally based. I'm also interested in attaining global reach and creating passive income. How do I combine those two? - Lynne

The Internet is ideal for building a traditional service business (local or global) and creating passive income at the same time. The common denominator is marketing your expertise.

For the last several years I have been teaching psychotherapists, for example, how to be entrepreneurial and thrive in this economy. Therapists, like consultants, or other service-based professionals often get stuck in the "hour for dollars" business model. That can seriously limit your income and your ability to help your clients because there is only so much of you to go around.

When professionals make the shift in mind set to understand that what people are buying is access to their expertise, their experience and attention, they can create a whole realm of innovative ways to provide value to their clients.

This is the Information Age. Sales of information products online is growing at an exponential rate. Create a digital information product that can purchased and delivered online and you are well on your way to passive income. Plus you've "monetized" your biggest marketing expense (your website) and turned it into a money maker, instead of just another expense.

Of course, there's more to being successful online than just writing an ebook and offering it online. Successful Web marketing ALWAYS starts with Finding a Market and ends with creating a product that market wants.

As for building a traditional service business in conjunction with marketing information? It's a natural fit! Most service businesses (e.g. consulting, construction) are what I would call "big ticket" sales, usually have a long sales cycle. The Permission-Based Marketing System that we set up for business owners combines both business models of face-to-face service and information marketing. (Look for a Permission-Based Marketing System, Step-by-Step Course to create your own, coming in June, 2010!)

You will make more money and put in a fraction of the effort when you give your prospects choices and opportunities to get to know you, know your work and your expertise and to discover whether you are a good fit.

The very good news is, that your Permission-based Marketing System is designed to automatically attract, engage, qualify and build a relationship with your ideal client with very little work on your part. You then can work with the ones you really want to work with.

Stay tuned for more on the Permission-Based Marketing System!

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New Product Makes Email Capture Easy

admin — Wed, 25 Nov 2009 15:30:24 +0000

If you’ve be following Marketing Monsoon you know that WordPress is the heart of the Marketing Monsoon System. We’ve been developing a product called the Permission-Based Marketing System that includes an email capture page using WordPress. WordPress was originally created for blogging so getting the one-column design that works best with an optin page has been a challenge

Well, halleluia! Unique Blog Designs has just released a product that is going to make your Permission-Based Marketing System(TM) even better!

It’s called Squeeze Theme and it’s a template that is applied to a self-hosted WordPress website to create the optin page. Go here to take a look: http://bit.ly/7zqwrA We’ve been creating squeeze themes with WordPress for our clients and our own products for a year now. Before WordPress, to get an optin or squeeze page you had to wrestle with an HTML editor like FrontPage or Dreamweaver and know how to upload your pages to your host etc. Now you can automatically install WordPress and the Squeeze Theme and Voila! You have your site set up.

We use a great program called WordPressDirect to install WordPress with Search Engine Optimization already built in with special plugins. It takes about ten minutes to intall WordPress on your hosting account including the special theme that creates your squeeze page. Go to WordPressDirect.com to find out more.

Keep an eye out for the launch of our new Permission-Based Marketing System that will show you how to attract and engage new clients or customers online on autopilot!

Does Your Web Marketing Strategy Include Multiple Web Sites?

admin — Mon, 09 Nov 2009 18:41:06 +0000

Does your web marketing strategy include more than one website? There’s more than one type of website and each has it’s own purpose and function. Why would you have just one? The most important purpose your web site can have is to attract, qualify and capture new leads.

In the past, a website was more like an online brochure or even a storefront. Today, the web can do so much more for a business than a passive brochure or sign out front. Today, a website can be an active participant in building your business.

There are are two types of web sites that can generate leads for you:

Business Blog
Lead Capture system

The first, a business blog, is a way to communicate with your target market or audience to establish yourself as an expert in your field. Blogs are a great way to get found on the internet – if you know how to do it right.

The latter, a Lead Capture System, is a well oiled machine that has nothing to do but build your business one visitor at a time.

A lead Capture system website is simple and presents the visitor with a decision – “Yes, I like what I see and I want more!” or “No, this isn’t for me”

The visitor raises their hand as a qualified prospect by opting to receive some free but valuable information from you - or they go away (this is actually a good thing. You only want to hear from the visitors who are excited about what you offer.)

You then have their permission and blessing to communicate with them further. No door slamming on your foot! They’ve invited you in!

No matter what type of lead generating web site you are creating there are several critical steps to take before you do:

1. Start with a business plan. Your website should be designed to support your business. No website, no matter how beautiful, will make up for lack of clarity about your target market. Make sure you are targeting the right people for your message. Need help with a business plan? I recommend www.Freebusinessplanformat.com

2. Do Keyword research. If you are going to invest time and money into a website don’t cut corners on this step. Finding the “phrase the pays” or in other words, the keyword phrases your target market uses when searching for your type of business is essential. An excellent tool for market research and managing keywords in your content is Market Samurai. Get it for free here. It’s the key to getting found by the right people on the web.

3. Build and Leverage your social media network. Build lots of connections in Twitter, LinkedIn and Facebook to get your message out. Your social media contacts can be a bigger source of traffic to your web site than search engines, and they are more likely to be open to your offer.

4. Develop an offering to give away. Giving away something of value to your web site visitors is a must. It gives your visitors a reason to leave you their email address. It gives them an opportunity to get to know you and start a relationship.

Once you’ve completed these steps you’re ready to put together a Lead capture web site or start building your blog.

What’s your website doing right now to build your business?

Technorati Tags: artist web sites, email marketing, Michigan web site development, small business web sites, Web marketing strategy, Web site marketing strategy

The Marketing Monsoon System™ » Web marketing strategy

Curious about using video on your Website? 2 events this week to discover how video can generate leads, increase your sales and profit

You’re Invited: May 11, 6 pm Seminar “Building a Client Base on Auto-Pilot” Oakland-Wayne Internet Marketing Club – Details

“Building a Client Base on Auto-Pilot”

‘Learn How to Generate a Continuous Stream ofIdeal Prospects who are Looking for You’

Is Blogging Worth My Time as a Business Owner? How Can I Spend Less Time Get Better Results?

What’s a Busy Business Owner to Do?

How to find a Niche to Market Your Biz Online

How can a service business thrive locally, have a global reach and create passive income? Read more…

New Product Makes Email Capture Easy

Does Your Web Marketing Strategy Include Multiple Web Sites?

‘Learn How to Generate a Continuous Stream of
Ideal Prospects who are Looking for You’