Archive for the ‘Web business marketing’ Category
An Autoresponder Email System is Ideal for Customer Relationship Building
How much more could you get done and how much more money could you make if you could automate a large part of your sales and marketing?
The web gives you that option – if you set up your website correctly.
Ideally, you don’t want any visitor to leave your website without leaving at least their email so you can contact them again. What’s even better is having the follow up done automatically.
The best way we know of to do this is to put an opt-in form on your site where visitors can elect to receive mailings from you. An autoresponder, as it’s called, is a simple program that collects Email addresses from your webpage and compiles them into a database. That same program sends personalized email messages in the sequence you set up.
Three Strategies to Generate Leads and Build Customer Relationships Online
The great thing about building a web site with WordPress, as we suggest, is you have so many ways you can use it to start and build a relationship with your prospects.
You hope that once someone finds your site they will stay for awhile to get to know you. Many visitors will not buy something from you on the first visit. How will you begin a relationship with them? Once they click off, they’re gone… unless you have given them a way to stay in touch. Here are a few suggestions for building profitable relationships using your web site.
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What’s the Secret to Every Successful Small Business Web Site?
What’s the secret to a very successful small business web site? Have you heard, “Content is King?” What the saying implies is, the web site with the most quality information is more likely to be favored by Google. However, content alone is not the key. Dynamic and targeted content is the secret. Your static, brochure web site will not do what needs to be done. (static web sites are created with HTML code that just sits there on your web site.)
A brochure type web site isn’t bad as it goes. It does establish your brand and some credibility as a business. As a web business marketing strategy it doesn’t work so well. It’s just that it is unlikely to bring you new business or make sales for you because, without substantial time, money and effort your site will not appear in search results any time soon. The problem with a static, brochure style web site is that it is, well – static, (i.e. the content doesn’t change, just like a printed brochure.)
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Why the Words You Use on Your Web Site Matter
If you have someone creating a web site for you, make sure that you provide them with the best keyword phrases for your niche. Unless, of course they will do the research for you, you will need to research those keywords yourself. The copy or text on your site must contain the words your market uses in the search.
Why? The biggest reason is that the search engines use the words on your site to know if your site is a good match for what the searcher is looking for, and the second reason is the your visitor will know that they have found the right place. If you don’t use the same language as your potential customers they will go away. They may click on your link and if they don’t see what they are looking for, they will hit the back button with lightening speed. You have about 5 seconds to grab a visitor’s attention!
Have You Found the Phrase the Pays?
Have you heard of the four secret strategies to getting more business from the web?
We’ve discovered Four Secret Strategies That Will Set You Apart from Your Competition and Rocket Your Business to a Whole New Level of Success:
1. Find and understand the market niche that’s searching for you online: find the phrase that pays
2. Get in the way: Get a web site that will attract your market
3. Ask them what they want: find out what’s important to them
Test, Test, Test!
4. Give it to them: Reposition your products and services to respond the needs of your market
WARNING! If you take these steps out of order you will fail!
What Will Make the Difference in Your Business in the Coming Year?
With recent events in the economy, worldwide, perhaps your thoughts are turning to how the difficult times will affect you, your local area and your business. We’ve all seen reports of how, as consumers have lost confidence in the economy, many people have slowed or even stopped buying anything but necessities.
For many companies this has spelled disaster. We are now seeing whole industries faltering and folding. What does this mean for you and your business? Are you seeing fewer customers coming through your door? Are your customers buying less?
In spite of the fear, many businesses and individuals are actually doing better as of late, not worse. Many will come out of this recession with great wealth (yes, it became official as we are writing, we are in a recession). Why is that? What do the wealthy know that the others who are going down the tubes and giving up, don’t know?
How a Web Site Marketing Strategy Can Generate a Flood of New Business
If you’ve been in business for more than a few days, you’ve had this experience. You introduce yourself to a new contact, exchange information and one of the first questions is, “Where can I find you online?” Having a web site and web address is as ubiquitous as having a business card these days.
For many, having a web page with at least a little information about what you do, your products and services, your location and so on is pretty easy to come by and essential to the image of most any business. There are many programs or web sites that offer site builders and templates so you can get a basic site on line in minutes. What you get is basically a brochure online. A place where you can send your offline contacts. Those are about the only visitors you will get on a static web page.
Web Business Marketing is the Hottest New Strategy for Small Business in the Bad Economy
Web business marketing is what small businesses are turning to in droves according to the Wall Street Journal, blogger, Kelly Spors.
“Here’s something for the silver-lining department: Hard economic times will force more small businesses to become smarter marketers. They may even get Web sites.”
The Wall Street Journal sources estimate that the percentage of small and midsize home- and trade-services businesses with Web sites will increase to 60% by 2010, up from just 33% today.
Jayne Burch is Founder of Web Enterprise Development, LLC and creator of the Marketing Monsoon System helping business owners unleash the power of the internet to build their businesses.
Connect with Jayne on these sites:
- JayneJo,That's exactly what I do! Take a look at the "Our Clients" page for more info, then let's talk about what you want your site to do.Jayne »
- Jo LymanHi Jayne,I just don't have time to do all this myself. I want to focus on my Real Estate business, not become a web expert. Do you do cons... »
- adminGreat idea, Wayne. There's something about the number 3 and writing everyday. Writing 3 pages about anything every day will also be an incre... »
- WayneWhat has helped me with unemployment was doing a (wax on, wax off) exercise of writing down three ideas a day for thirty days straight for c... »
