Archive for the ‘Uncategorized’ Category
The Secrets of Getting Web Traffic to Your Site
How do I get traffic to my website? – Don
Dear Don,
There are two fundamental elements of successful business online: traffic and conversion. It's hard to talk about one without the other. You can have gobs of traffic, but unless that traffic is coming for the reason you want them to come, ie because they are interested in what you have to offer on your site, they will just bounce off. On the other hand you can have the best converting website around, but if you don't have visitors, you are dead in the water.
Web traffic comes to your site comes from several basic sources. If you have Google Analytics installed on your website (this free service from Google is extremely valuable) you will notice that 3 sources of web traffic are automatically recognized and monitored.
- Traffic from search engines (via keyword phrases)
- Traffic from "referring sites" (ie when traffic comes from other sites with your link on it)
- Direct traffic (ie when someone types in your URL into the browser address bar directly)
(Traffic from links in email gets read as a referring site when the email is webbased and as direct traffic when the link is click from a desktop email program.)
These 3 sources of traffic are generated in different ways but have similar underlying principles attached. The biggest question to ask yourself is, "What kind of traffic do you want?" Targeted traffic is easier to generate and more useful in the long run. What do you want your visitors to to do when they get there? How will you let them know what they will find on your website?
The underlying principle that effects both targeted traffic and conversion is clarity about who your market is, what they are looking for and the words (keywords) they are using to search it out online.
To generate more traffic to your website here are a few basic rules of thumb:
To Increase Search Traffic:
- Build your site using a blog or put one on your domain (e.g. www.yourdomain.com/blog – search engines love blogs!)
- Find niche keyword phrases with high traffic and low competition and use them in your website/blog content
- Update your blog content frequently
- Advertise with Google Adwords (Pay-Per-Click)
To Increase Referral Traffic:
- Post articles, videos and photos on high-authority websites with your URL on them
- Update Your social media accounts and include links to your blog articles
- Social bookmark your articles and ask others to bookmark them.
To Increase Direct Traffic:
- Put your URL on your email signature
- ALWAYS give your URL out when you speak at networking events
- Put your URL on your business card
Bottom line? There is no instant, free traffic. It takes strategy and work to set up a system. It's like priming the pump, you may not see results immediately, but your work will pay off down the road. To learn more about web marketing strategy and permission-based lead generation systems, visit my website. http://www.marketingmonsoon.com and take a look at the Services tab.
To Your Success!
Jayne Burch
Web Marketing Explained: How Can I Exponentially Grow the Sales of My Product on the Web?
How can I exponentially grow the sales of my *** kit on the web? – Scott
Dear Scott
They way to exponential sales growth online is to follow good business practices that work offline too. Be strategic. The key strategy is to find a market that is looking to spend money to solve a problem, and then help them solve it. Of course, then you need to help them find you online and start a relationship with them.
Selling is about relationships. People buy from people they know like and trust. The easiest way to sell a lot online is to build a list and strengthen your relationship with that list over time. The Marketing Monsoon System was built on these principles because they work.
Often, entrepreneurs come up with what they think is a grand idea for a product, put up a website and expect to make sales right off the bat. Ever hear the rule of thumb, it takes at least seven contacts to turn a lead into a customer?
Why do we expect a visitor coming to our site for the first time to pull out their credit card? Very few visitors do that on the first visit. If there isn't a way or a reason to interact with you on the first visit, it's likely they won't be back and you could lose a customer because you don't have a way to market to them in the future.
Create a system that builds your list and give your visitors the opportunity to give you permission to market to them (A Permission-Based Marketing System). The better you get at identifying and understanding the market you are serving, the more skillfully you target your message and products to meet the needs of your market, the more you will sell. It's easy if you follow the principles!
Now, let me ask you a question – How are you engaging the visitors to your website and what can you do to interact with them more online?
Thanks for Asking! I'd love to hear back from you!
Who else wants a huge breakthru in your biz this yr? I’m sponsoring 2 deserving biz owners to this amzng seminar!
Want a huge leap in your business income this year? I've already had one because I've been systematizing my business thanks to Lisa Mininni. I'm going to give you an opportunity to do the same thing and work with Lisa Mininni, on MY DIME.
I have 2 sponsorship tickets that just became available for the Entrepreneurial Edge 3-day Seminar next week! They are already paid for (you would pay $3900 to buy one online). I want to give them to a deserving business owner who is ready to really ramp up their business. Are you ready to do what it takes to get amazing results? Like no kidding? The first 2 people to email me or contact me on my website, http://marketingmonsoon.com will get the tickets!
I've been working with Lisa Mininni for 3 months now implementing her Business Blueprint process that she will be teaching the Entrepreneurial Edge Seminar coming up March 18-20, 2010. I am so excited to tell you that I am on track to fulfill her promise to "make more in 6 months than you made in the last 6 years." As of today, in one month, I've already booked 50% of what I did all last year!
The speed of my success is the result of working the system I learned from Lisa. This is the same system she will be teaching those lucky entrepreneurs who will be attending the Entrepreneurial Edge Seminar next week. Will you be one of them? Oh, and if you can pay your own way, you still have time to register, go here: http://www.entrepreneurialedgesystem.com. If you want to go on my dime, read on.
The first two people to contact me will get the Marketing Monsoon Sponsorship tickets!
Hope to see you there!
Jayne Burch
http://www.marketingmonsoon.com
Updating Your Blog is as Simple as Email
I know that having a blog is daunting for some business owners. It's hard sometimes to convince you that it's worth the effort to write everyday. I know, it's often the last thing on my list too. I do answer and write email messages everyday. What if it could be as easy as writing a friend or writing a business email?
This post you are are reading right now was created by writing an email and sending it to a handy little site called Posterous.com. I set my posterous account to then distribute my post to Facebook, Twitter, LinkedIn, and oh yes, my blog. Then through the magic of RSS feed, it's sent out to my subscribers!
I'm going to see what happens when I include an image, too. Stay tuned. I'm going to share how I do this so you can systematize your blog too!
Jayne Burch is Founder of Web Enterprise Development, LLC and creator of the Marketing Monsoon System helping business owners unleash the power of the internet to build their businesses.
Connect with Jayne on these sites:
Chris WechnerThis is a nicely written piece.I agree--entirely--about good quality blogging establishing someone as the "expert." Even mediocre blogging ... »
JayneJo,That's exactly what I do! Take a look at the "Our Clients" page for more info, then let's talk about what you want your site to do.Jayne »
Jo LymanHi Jayne,I just don't have time to do all this myself. I want to focus on my Real Estate business, not become a web expert. Do you do cons... »- adminGreat idea, Wayne. There's something about the number 3 and writing everyday. Writing 3 pages about anything every day will also be an incre... »